What is your action?

I have seen a film by Yann Arthus-Bertrand and I would like to suggest to you to do the same. Take your time. The name of the film is “Home”, which documents human impact on the environment through breathtaking video. The film is full of stunning aerial shots and itself an amazing film. But the messages are more important.

As I watch Yann Arthus-Bertrand TED video talk about his brand new film also, and I have one important statement is still in my mind.

We do not want to believe what we know.

We do not want to believe that Coral reefs will disappear from the Earth before 2050.
We do not want to believe that we consumed 3 time more oil than we produce.
We do not want to believe that all the glaciers probably will melt in 100 years.
We do not want to ….

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” – Donald Calne, author of Within Reason.

I read also somewhere that people whose brains are damaged in their emotional centers are not unable to make decisions and they are unable to choose. Because you make decisions based on what you would like, what you fear would happen if you chose to do another thing instead, what you fear would happen if you don’t do this particular thing in time, or what you desire the outcome to be.

“Emotion and reason are intertwined, but when they are in conflict, emotion wins every time.” Lovemarks: The Future Beyond Brands by Kevin Roberts. We all would like to believe that we make decisions based on ration and facts. But this is not true.

We know also that

“The soft stuff is the hard stuff.” – Rules of Thumb by Alan M. Webber.

The question is: How we can generate this emotion to make a decision to act?

If we believe what we know, what we fear, why we are waiting for? Let’s make a decision in the work and the life. And act upon this.

Invest in people to create better organization, team to create more efficient, more productive teams, companies and countries which will lead to make more sustainable living and financial result.

What is your action?

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